Aline Monjardim - Masters of Recon Podcast

Masters of
Recon Podcast

Logo and Visual Identity

Overview

For the Masters of Recon Podcast, I designed a powerful and authoritative logo and visual identity to establish the podcast as a leader in the automotive refinishing field. Hosted by experts Cory Kleinfeldt and Ryan Brewer, the podcast covers the Paintless Clearcoat Repair (PCR) movement and is sponsored by RestorFX International. The primary goal was to create a visual identity that resonated with the podcast's target audience—predominantly male automotive professionals in their mid-30s—while aligning with RestorFX's established branding.

Design Goals

Create a distinct and memorable visual identity for the podcast that communicates expertise, authority, and leadership in the automotive refinishing industry.

Integrate RestorFX branding without losing the unique identity of the podcast.

Appeal to the target audience, conveying both trustworthiness and approachability.

Role

As the Lead Designer in this project, I was responsible for the entire visual identity, from conceptualizing the logo to refining the final design. My role involved understanding both the podcast’s niche and its association with RestorFX, ensuring that the brand represented the podcast's authoritative voice while maintaining a connection with the sponsor’s established identity.

Tools Used

Adobe Illustrator: For logo design and creation of precise vector graphics.

Adobe Photoshop: For refining elements and ensuring brand consistency across all visual assets.

Design Process

1. Research and Inspiration:

Reviewed automotive logos and visual elements to understand industry standards.

Studied RestorFX's branding to ensure seamless integration with the podcast’s identity.

2. Initial Concepts:

Created initial logo sketches, focusing on symbolism that communicates authority, precision, and expertise in the field of automotive refinishing.

3. Refinement and Feedback:

Developed several versions of the logo, incorporating feedback from the podcast hosts and RestorFX to achieve a balanced and effective design.

4. Final Design:

The final logo integrates elements of automotive craftsmanship with sleek, modern typography, ensuring it appeals to the target audience and complements RestorFX’s established branding.

Outcome

The Masters of Recon Podcast Logo and Visual Identity successfully created a strong, recognizable brand presence that speaks to both expertise in the field of automotive refinishing and the podcast's authoritative voice. The final logo design exudes professionalism, while the overall visual identity resonates with the target audience, positioning the podcast as a trusted source of knowledge within the automotive refinishing community. The design also provides a seamless connection to RestorFX’s brand, reinforcing the podcast's credibility.