Ad Coffee

This student project focused on developing a cohesive brand across multiple touchpoints. I created a visual identity for a lifestyle café and bakery in Squamish, BC, applying it to packaging, printed materials, and a responsive website. The goal was to explore how a brand can translate consistently across both physical and digital experiences.

Logo design for Ad Coffee.

Ad Coffee's visual identity guide

Applications to Print and Digital

From business cards and printed merch, to website content and layout

Branded Packaging

Blends that match each outdoorsy type

No matter the outdoor activity on your list, we have a blend that matches the vibe.

Disclaimer: This was a school project (BCIT, 2020) and the Ad Coffee brand is entirely fictional.